About

Crypto-native Content Strategist with 4+ years in Web3. I help teams translate complex blockchain concepts into content that builds trust and real audiences.

I've worked across both sides of this space: the infrastructure layer at Automata Network (TEEs and other privacy-enhancing technologies), and the retail/education layer through my personal brand (FIP Crypto, since rebranded to @gideonfip).

These experiences have pushed me to write for both developers and complete beginners alike as my target audience.

I'm currently exploring how to integrate AI into my workflows to automate the tasks that I hate in content creation, and check out my vibe coding projects here. I'm sharing whatever that I learnt while building with AI in my YouTube channel.

Here's what I've built:

Launched social campaigns at Automata averaging 100k+ views on Twitter
Generated 20M+ annual impressions on X through educational threads and DeFi strategy breakdowns
Grew a Substack newsletter to 4,600 subscribers at 15% open rates

I'm most at home in teams that care about quality over volume and want content that builds trust and leaves a lasting impact on the reader.

Contact me and let's have a chat

Compose

Stay in touch

I'm most active on Twitter